What does it take for an AEC firm to get found? Not only through Google, but through AI-powered search? In this episode of the Bold Brand Show, Josh Miles talks with Daniela Furtado, founder and CEO of Findable Digital Marketing, about SEO, generative engine optimization, social media and the changing digital landscape for architecture, engineering and construction firms. Daniela explains why “good GEO is good SEO” and how AI tools use patterns across websites, social media, PR, directories, reviews and other digital sources to understand which companies to recommend. She also shares practical ways established firms can improve their visibility, beginning with one of the most overlooked tools in AEC marketing: Google Maps. The conversation explores the relationship between brand positioning and search performance, common mistakes AEC firms make online, how to measure digital marketing effectively and why digital presence still matters in an industry built on relationships and referrals. Daniela also discusses how Findable is using AI for content development, analytics and paid advertising—and why she expects the future of AEC marketing to feature more faces, more video and considerably more personality. In this episode:  The relationship between SEO, GEO and AI search   How Google and AI platforms understand your firm   Local SEO and Google Business Profile strategies   Why clear positioning improves marketing performance   Common digital marketing mistakes in AEC   Tracking leads and setting realistic expectations   Using content to support business development   AI applications for analytics and paid advertising   The growing importance of personality in AEC marketing  Daniela Furtado is the founder and CEO of Findable Digital Marketing, a Toronto-based agency helping architecture, interior design and construction firms across Canada and the United States get found online by the right people. Learn more at Findable Digital Marketing

How are clients actually choosing AEC firms today? And what does that mean for your marketing and business development strategy? In this episode of The Bold Brand Show, Josh Miles sits down with SMPS Foundation Trustees Sarah Kinard and Michele Raftery, FSMPS, CPSM, WELL AP, to unpack insights from the latest SMPS Foundation research conducted with FMI Consulting. The conversation explores how the AEC industry is evolving, from relationship-driven selling and proximity-based networking to a more sophisticated, research-informed approach to marketing, branding, and client engagement. Based on input from 200+ industry professionals and firm leaders, the research reveals how client expectations are changing, what marketing and business development teams need to do differently, and how AEC firms can position themselves to win more work in the years ahead. If you're an AEC marketer, principal, or business developer, this discussion offers a rare look at the data shaping the future of the industry. In this episode: • How AEC client buying behavior is changing • Why traditional relationship-based marketing isn’t enough anymore • Key insights from the latest SMPS Foundation + FMI research • What top-performing AEC firms are doing differently • How marketing and BD roles are evolving inside firms

Subscribe at https://BoldBrand.show On today’s episode, we’re chatting with Josh Roberts, President & Founder of Rainmaker AEC.  Josh is a nationally recognized professional coach, award-winning marketer, strategist, and short-list interview expert. Josh has influenced many executives and project teams in the technology, construction, architecture, and engineering industries.  Josh brings a wealth of versatility with a deep background in creative multimedia design, stage and video production, leadership, and A/E/C marketing and business development coaching.  He has supported over 600 collaborative delivery pursuits for numerous high-profile clients helping win 70% of those projects worth over $52 billion throughout North America.  This experience has well-rounded his skill set to empower people to deliver their best performance during short-list interviews, on the biggest stages in corporate production, and other critical moments in business when you want to make an immense impact on your audience. ::::: Show Notes: Exodigo https://www.exodigo.com/ Kallaway on Open Residency https://www.youtube.com/watch?v=VcqQmrGqthg SMPS One-2-One Mentorship Program https://www.smpscolorado.org/one2one-mentoring-program Rainmaker AEC https://www.rainmakeraec.com/ https://www.linkedin.com/company/rainmaker-aec/posts/?feedView=all Josh Roberts https://www.linkedin.com/in/josh-roberts-a4567aa/ https://www.instagram.com/rainmaker_303 Bold Brand https://boldbrand.com/ Bold Brand on YouTube https://www.youtube.com/@boldbrandllc

✉️ https://boldbrand.com/email In this episode of the Bold Brand Show host Josh Miles sits down with Michelle Ott, CPSM, Vice President Marketing Operations at JE Dunn Construction, to explore how AI and marketing operations are transforming AEC proposals and firm growth. Michelle shares an inside look at how one of the nation’s top contractors is rethinking proposal strategy, freeing marketing teams from the constant pursuit treadmill, and using AI to create more scalable, strategic impact. We discuss: - How AI is changing AEC proposals (and what won’t change) - The role of marketing operations in scaling large construction firms - How AI helps marketing teams focus on strategy instead of production - What AEC leaders need to understand about the future of marketing This conversation is a must-watch for AEC marketers, firm leaders, principals, and business development teams who want to modernize their approach to growth without losing what makes their firm competitive. 👤 About Michelle Ott Michelle Ott, CPSM, is Vice President Marketing Operations at JE Dunn Construction,  where she focuses on systems, process, and innovation to help marketing teams work smarter at scale. Her work sits at the intersection of AEC marketing, proposals, operations, and AI. She’s served SMPS in a variety of roles, including SMPS Colorado past president, and last year won the Leonardo Award. https://jedunn.com/ https://www.linkedin.com/in/michelle-ott-cpsm-16134121/ ::::: Today’s show is brought to you by OpenAsset and Shred.ai. AEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but how you say it. That’s why leading AEC marketers are turning to OpenAsset, the industry’s go-to platform for managing project photos, staff resumes, and marketing files—all in one easy-to-search place. And now, OpenAsset is even more powerful with Shred.ai, the AI-powered proposal writing tool purpose-built for AEC workflows. With OpenAsset and Shred.ai, your team can: - Instantly surface past proposal content - Draft, edit, and polish responses with AI - Seamlessly pull in project visuals and resumes - Eliminate the busywork and focus on the storytelling Together, they’re transforming how AEC marketers win work: faster, smarter, and with fewer late nights. ✅ Visit https://openasset.com/shred to learn more. ::::: Connect with us: https://www.linkedin.com/in/joshuamiles/ https://www.youtube.com/@BoldBrandShow https://boldbrand.show https://boldbrand.com https://instagram.com/boldbrand https://instagram.com/joshmilescom #AECmarketing #aecindustry 

In this episode of the Bold Brand Podcast, host Josh Miles sits down with Katie Vander Putten, AIA — President and Director of Healthcare at MOA Architecture. As MOA’s first female president, Katie leads with a people-first, profit-smart philosophy, guiding the Denver-based firm into its next generation of growth. She shares insights on: Leading through firm transitions and building a lasting legacy. How MOA Architecture continues to thrive across generations. The role of women in AEC leadership and the future of firm culture. Balancing vision, profitability, and innovation in a competitive market. Emerging trends in AI, marketing, and design technology shaping the AEC industry. 🎧 Whether you’re an architect, engineer, or firm leader, this episode offers valuable lessons on leadership, firm growth, and the evolving future of AEC. 📌 About Katie Vander Putten Katie is the President and Director of Healthcare at MOA Architecture, leading the firm’s strategy, growth, and client experience. She’s been recognized as one of Denver Business Journal’s Top 40 Under 40 for her leadership and community impact. ::::: Today’s show is brought to you by OpenAsset and Shred.ai. AEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but how you say it. That’s why leading AEC marketers are turning to OpenAsset, the industry’s go-to platform for managing project photos, staff resumes, and marketing files—all in one easy-to-search place. And now, OpenAsset is even more powerful with Shred.ai, the AI-powered proposal writing tool purpose-built for AEC workflows. With OpenAsset and Shred.ai, your team can: Instantly surface past proposal content Draft, edit, and polish responses with AI Seamlessly pull in project visuals and resumes Eliminate the busywork and focus on the storytelling Together, they’re transforming how AEC marketers win work: faster, smarter, and with fewer late nights. Visit openasset.com/shred to learn more. ::::: Thank you for joining us today on the Bold Brand Show. For all of today’s shownotes and links to our sponsors, head over to BoldBrand.Show Be sure to subscribe to our newsletter, where I’ll update you on the latest episodes and other exciting things happening at Bold Brand. If you liked today’s episode, do me a favor and share it with a colleague. Over at BoldBrand.Show you can subscribe on Apple Podcasts, Spotify, and everywhere you get podcasts, including YouTube—where you can watch full versions of each episode and join the conversation by commenting below. The Bold Brand Show is produced by yours truly, Josh Miles, and is a product of Bold Brand LLC - a branding and video agency for AEC Firms, based in Denver Colorado. Visit BoldBrand.com to learn more, or hit that orange button to schedule a time to chat about your branding or video project. Catch us next time where we chat with another BOLD innovator in the AEC industry. Thanks for listening. See you next time. ::::: Connect with us: https://www.linkedin.com/in/joshuamiles/ https://www.youtube.com/@BoldBrandShow https://boldbrand.show https://boldbrand.com https://instagram.com/boldbrand https://instagram.com/joshmilescom https://www.moaarch.com/ https://www.instagram.com/moaarch_denver/ https://www.linkedin.com/in/katie-vander-putten-b713018/