AEC Marketing Is Changing (Most Firms Aren’t Ready)
How are clients actually choosing AEC firms today? And what does that mean for your marketing and business development strategy?In this episode of The Bold Brand Show, Josh Miles sits down with SMPS Foundation Trustees Sarah Kinard and Michele Raftery, FSMPS, CPSM, WELL AP, to unpack insights from the latest SMPS Foundation research conducted with FMI Consulting.The conversation explores how the AEC industry is evolving, from relationship-driven selling and proximity-based networking to a more sophisticated, research-informed approach to marketing, branding, and client engagement.Based on input from 200+ industry professionals and firm leaders, the research reveals how client expectations are changing, what marketing and business development teams need to do differently, and how AEC firms can position themselves to win more work in the years ahead.If you're an AEC marketer, principal, or business developer, this discussion offers a rare look at the data shaping the future of the industry.In this episode:• How AEC client buying behavior is changing• Why traditional relationship-based marketing isn’t enough anymore• Key insights from the latest SMPS Foundation + FMI research• What top-performing AEC firms are doing differently• How marketing and BD roles are evolving inside firms
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