Want ChatGPT to Recommend Your AEC Firm? Start Here: Daniela Furtado
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Want ChatGPT to Recommend Your AEC Firm? Start Here: Daniela Furtado

What does it take for an AEC firm to get found? Not only through Google, but through AI-powered search?

In this episode of the Bold Brand Show, Josh Miles talks with Daniela Furtado, founder and CEO of Findable Digital Marketing, about SEO, generative engine optimization, social media and the changing digital landscape for architecture, engineering and construction firms.

Daniela explains why “good GEO is good SEO” and how AI tools use patterns across websites, social media, PR, directories, reviews and other digital sources to understand which companies to recommend. She also shares practical ways established firms can improve their visibility, beginning with one of the most overlooked tools in AEC marketing: Google Maps.

The conversation explores the relationship between brand positioning and search performance, common mistakes AEC firms make online, how to measure digital marketing effectively and why digital presence still matters in an industry built on relationships and referrals.

Daniela also discusses how Findable is using AI for content development, analytics and paid advertising—and why she expects the future of AEC marketing to feature more faces, more video and considerably more personality.

In this episode:
  •  The relationship between SEO, GEO and AI search 
  •  How Google and AI platforms understand your firm 
  •  Local SEO and Google Business Profile strategies 
  •  Why clear positioning improves marketing performance 
  •  Common digital marketing mistakes in AEC 
  •  Tracking leads and setting realistic expectations 
  •  Using content to support business development 
  •  AI applications for analytics and paid advertising 
  •  The growing importance of personality in AEC marketing 
Daniela Furtado is the founder and CEO of Findable Digital Marketing, a Toronto-based agency helping architecture, interior design and construction firms across Canada and the United States get found online by the right people.